To understand how each business activity contributes to our carbon footprint, we systematically look at all of our current practices. We immediately tightened up processes in our offices and facilities. One area where we could affect immediate improvement was around the emissions impact from transportation for conferences.
All types of conferences, from sales meetings to business meetings, take place across Macmillan. We closely monitor all travel and meeting plans to minimize the environmental effects of transportation, with more company meetings taking place via video conferencing and over the Web.
To help facilitate this effort, we upgraded video conferencing equipment to move more people to non-travel. As an example, in our trade group, traditionally there were three face-to-face sales meetings each year. Now, the trade group only has one.